We managed to combine the online trading technologies of shopify and fashion into the services of one agency on the project Brandz.de. We needed to tell about cases, opportunities for promoting a new brand on online trading platforms, and to carry to consultation’s booking. We showed a connection with shopify in creating the brand due to using of the color. However, we used a strict font style to convey the character of fashion, and for that we used black as the main color of the brand.
Special attention during development of the site was paid to loading speed and the structure of units for SEO optimization. We optimized the site for mobile devices, and left a CTA for booking a meeting on each page. Just look at the result!
Kvell was born online, so an aggressive approach to getting results was needed. From its Chicago tradeshow launch to the present day, the site that now offers online shopping generated a lot of interest through its clients and distributors, but especially through Apple, the internet giant. The Kvell website is now presented as a demo on the new iPad in all the Apple Stores across Canada, and on the Apple Canada website. Though these results are hard to put a number on, this is prime visibility and choice positioning for a brand that was just barely launched.
